Client case study / Beauty / E-commerce
Earth Girl Products
A considered home for everyday care.
01 / The context
A website shaped around its audience.
Earth Girl Products makes small-batch personal-care products. Its online experience needed to communicate the brand’s character while helping customers move from browsing the range to understanding a specific product.
02 / The approach
Make the important things clear.
We focused on visual direction, information architecture and responsive layouts. Product photography does the talking, supported by clear product names, descriptions, prices and controls. The desktop and mobile designs keep the same brand character while adapting the hierarchy to the screen.
03 / The delivery
From direction to a considered experience.
The work connects the storefront, catalog and product-page experience. Consistent imagery and a considered hierarchy give each product room to be understood. This was a design engagement; development and sales performance are outside the scope of this case study.
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worth showing.
A thoughtful website. A clearer product. A stronger first impression. Tell us what you have in mind.
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